History
Serifa is an Egyptian font – also known as slab-serif – meaning that is has thick, blocky serif that appear to be heavier than the letterform itself. Serifa was also designed by Adrian Frutiger – for more information on Adrian Frutiger, see my post on Univers. Serifa was designed in 1966 for the Bauer Foundry. Similar to Frutiger’s Univers design, he designed Serifa on a grid system, regular weight (or 'parent' face or ‘Roman’) was referred to as 55, italic 56, bold 65, black 75, light 45 and light italic 46. Serifa differs from other Egyptian typefaces (like Rockwell and Memphis) because of its more Humanist design – meaning it is based on the original Roman capitals.
Uses
Serifa is a quality choice for both digital and print design, keeping in mind you will need to increase the tracking the more the font size is increased – standard readability rule of thumb.
Visual Study
Sources
Carter, Rob, Philip B. Meggs, and Ben Day. Typographic Design: Form and Communication. 5rd ed. New York: John Wiley & Sons, 2012. Print.
Dodd, Robin. From Gutenberg to Opentype: An Illustrated History of Type from the Earliest Letterforms to the Latest Digital Fonts. Vancouver: Hartley & Marks, 2006. Print.
"Serifa web font family | Fontdeck." Fontdeck web fonts: Real fonts for your website. N.p., n.d. Web. 7 Mar. 2012.
"Typedia: Serifa." Typedia: A Shared Encyclopedia of Typefaces. N.p., n.d. Web. 7 Mar. 2012.
Images Used Without Permission:
http://typophile.com/files/animalcomp1_6218.gif
In 1954, the method for creating typefaces was changing. The Lumitype:Photon machine – a machine that would expose photographic paper by shining light through a disk containing the desired font – changed the way typesetters were deigning typefaces. Adrian Frutiger was one of the first of those designers to design for this new machine. In just a few days Frutiger came up with the design that would become Univers, originally wanting to call the design 'Le Monde' and then, when that was rejected, 'Galaxy'. Keeping with the astrological reference, Univers was accepted. Univers is considered the first sans-serif of the photo setting age.
Rachel Galindo, a graphic designer in Austin, Texas crafted a beautiful book from her typographic study of Univers. Samples of her book can be found on her portfolio website: 
Baskerville, the letterform, is known for its wider form and moderate stroke. It is noted that Baskerville gives a page a light gray appearance because of its form width and balance with the pages white space. 
Hermann Zapf was born in Nuremberg on November 9, 1918. At ten years old, his father, active in the trade unions, was taken to Dachau when the National Socialist Party came into power and brought down the unions. Due to his father’s political record, Hermann was not able to go in to the electrical trade as he had wished. In 1934 Hermann started as an apprentice lithographic retoucher.
In 1948, Zapf designed a calligraphic script font – based on samples from his sketchbooks – call Virtuosa. He was disappointed with restrictions of designing the script font using metal plates. Zapf felt the kerning was wrong and the slant was too harsh. He intended for “exuberant flourishes” which the metal could not provide. 
The reason I choose to write this post about Chunk (Five) – referred to in the rest of this post as 'CF' – is, I was working on a project for a colleague a few weeks ago and I had to download it for a design that I was given to edit. I became so enamored with the font that I decided to update my website logo using CF (see Goodarts dot Net, above). I was curious to se where CF came from and decided to spotlight the typeface in today's post. 
